Is it any coincidence that the American Idols Live Tour is being sponsored by Pop-Tarts? I think not! What better product to attach to a bunch of…well, pop tarts? Both products are consumed by the lowest common denominator out there; both are bland and mainstream, devoid of substance or nutrition for the mind & body. It’s perfect!
I wonder if these singers are required to be seen eating a certain number of these pastries each day as part of the sponsorship agreement. “Look, if we don’t see photos of you stuffing Pop-Tarts into your face in every national magazine next week, we’ll be targeting your family. Got it?” Don’t mess with Kellogg’s…turn your back on ’em and they’ll frost your flakes.
And while you’re at it, why not complete your transformation into an obedient, TV-gawking consumer robot with a hideous tour shirt? It features the American Idol logo on the front, and a grotesque cartoon thing on the back. Be the envy of your friends (and those with opposable thumbs)!