Wine from a dispensing machine? How utterly, utterly tacky. And when they hit U.S. supermarkets, I will try it the first chance I get!
Bring your own resealable bottles, Poland Spring containers, jerrycans, whatever. Or you can get one at the store. Select your grade (red, white, or rosé). Pump. Print receipt.
…As to customer reaction, Terzian says customers are taken aback at first, but then warm up to the idea, especially after a taste. They come back often, she says.