We Seattleites will soon be able to opt-out of receiving the Yellow Pages. YES! It’s about goddamn time, too — personally, I haven’t cracked a Yellow Pages since the mid-90’s. The minute I see one on my doorstep, I walk right over and dump it into the recycling bin. It’s obsolete and wasteful, and it needs to go. In fact, I think they should take it one step further and send it only to those who opt-in. Let’s find out how many people actually still use this thing.
The City Council on Monday passed an ordinance allowing people to place themselves on a list to stop receiving yellow pages phone books, similar to the “no call” lists telemarketers must honor. The measure, sponsored by City Councilman Mike OBrien, is designed to cut down on the amount of unused books circulating around Seattle. OBrien says the unwanted publications are burdensome for the city to dispose of and not environmentally friendly.
OBrien says it costs the city about $350,000 a year to dispose of unwanted books.
As of April 1, publishers of yellow pages would have to get an annual, $100 special license to do business in Seattle. The citys public utilities department would establish an “opt-out” directory for people and businesses who dont want to receive yellow pages phone books.
via Seattle PI