Yes, we all know that your kids are an extension of you, and that’s your biggest problem. You’re programming them with a taste for the kind of ridiculously overpriced (and, I must say, quite hideous) clothing you somehow think they would naturally choose for themselves, but let’s be honest: it really just comes down to molding your kids into a Mini Me version of yourself because it makes you feel better about getting older.
But these pieces — each with a price tag of $1,420 — are not for Monteiro to wear herself. A girl’s size 6 and a toddler size 2, the Bonnie Young outfits are for her adorable daughters.
Vera, age 4, and Yasmine, 5 months, are accompanying their label-conscious mom on the upcoming business trip and will be packing dozens of designer clothes from their miniature closets back home in Fort Greene. “My kids are an extension of me, and if they look good, I feel good,” says Monteiro, 35, a financial analyst-turned-shoe designer. “They’re my priorities in life and it’s nice to splurge.”
The most telling sentence in this story: “Many of our customers are affluent 30- and 40-somethings influenced by mommy blogs and actors who appear with their kids in celebrity magazines.” These “mommy bloggers” are notorious for being self-absorbed and turning their kids into little cult objects, so it’s not too surprising that they’re inspiring other self-absorbed parents to spend vast amounts of money on clothes their kids are too young to have an opinion about. It’s all for the parents’ benefit, to show the world their kids are somehow better. These are the same parents who use puke-inducing mobile apps like My Baby Just… to announce to the world every little thing their baby does, even though it’s not unique or special in any way and nobody really gives a shit.
Let your kids be kids. Quit smothering them with fashion and documenting every minute of their lives. Give your kids some room to breathe, for fuck’s sake.