So the web marketing people may start denying access to anyone using adblockers, eh? We’ll see how long that lasts. There’s always a workaround for the workaround.
Last year, we wondered whether allowing certain non-intrusive advertisements through their filters for a fee makes the company behind the popular browser plugin AdBlock Plus heroes or shakedown artists. You can guess what the position of IAB staff members on that question is. In an interview with CNet, the group’s general counsel and executive vice president for public policy explained why he thinks that online publishers need to block the blockers. That means exactly what you think it does: sites refusing to let you see their content unless you also see their ads.
I’ve been a huge fan of adblockers for years — it simply makes for a better web experience to not have giant animated boxes of marketing shit cluttering up your screen and trying to get your attention. If web ads were text only, or very small and unobtrusive, I’d have less of a problem with them. Is it stealing food out of the mouths of web content providers? In a way, possibly. Do I care? Not really. Those of us who block ads aren’t the types to buy anything from web ads to begin with, so I don’t think it’s really as big a deal as they’re making it out to be. And while I have no obligation to view their annoying ads, the content provider has every right to try and block my adblocker. Sometimes they actually manage it, and I just deal with it.