So Doritos is inexplicably teaming up with the It Gets Better campaign and selling rainbow-colored “pride” chips for some reason…probably to cash in on that Gay Dollar. Naturally, the reaction from bigots on social media is oozing with gay-hating hysteria. This is one of the tamer examples:
Predictably, not everyone is happy with the Pride-inspired snack food. Some folks have taken to Twitter to voice their disappointment with Frito-Lay, calling the chips “sick,” “disappointing,” “ISIS,” a threat to Christianity, while urging people not to make the contribution or buy any Frito-Lay product, anywhere.
This is, of course, eye-rollingly absurd. And while I initially felt a little stab of anger while reading some of their other tweets, I soon stopped and reminded myself that this is the desperate reaction of people who are losing a battle. They’re on the losing side of a battle between love/acceptance and hate/intolerance. The tide is turning in this country, and they’re finding themselves among a dying breed of people caught up in Dark Ages thinking. It’s no wonder they’re so fired up about some goddamn snack chips instead of being outraged by war and poverty — homosexuality has become casually accepted by most people in this country, and it’s reflected in many aspects of our culture, including the products we buy. And they’re completely losing their shit over it.
It’s kinda beautiful, isn’t it?